Posts Tagged ‘Social media’


New media consumption – Part 4

In New Media on January 7, 2011 by nickejones Tagged: , , , , , , , , ,

Social networks, media, user profile, and user data are key elements of the social web in creating ties between objects and resources on the Internet. The challenges of providing relational content distribution to enhance media consumption are privacy and fragmentation. Privacy is major issue concerning sharing and tracking personal information for relational and contextual distribution of media. Fundamentally, users evaluate the risks and opportunity on social networks. Although, there are complex relations between opportunity and risk, online activities require critical judgment, trust, social values, and expectations all of which shape social networking privacy behavior (Livingstone, 2008, p.379). The risk of having personal information stored on the Internet verses the opportunity to have relational content distribution. The pressure for the latter option is the product of the information revolution, facilitated by the Internet. Currently, if content is pushed to a user that has a weak relation, it is considered spam, yet if content is pushed to the user that is highly relevant, this could constitute a breach of privacy. The full implications of profiling users and their activities have not yet been fully realised. Nevertheless, the public has little control over these activities that plague the online social networks.


More and more responsibility and onus on privacy is deflected to users. Although there is a tendency for users to be less concerned with privacy issues as relational media distribution has higher value than the perceived privacy risk. The volume of information requires more effective models of information retrieval. Successive and dictionary searchers are no longer effective methods of retrieval with the vast composition of media online. The adoption of the social web will support the distribution of niche, contextual information and media. Supporting this initiative presents unprecedented value to the consumer as it will enhance the attainment of “experience, attainment, and understanding” in the digital environment (Adams, 1997, pg.947). Ultimately, the social web leveraging personal information enables more proficient filtering, which is necessary for improved web services.


New media has a shorter lifecycle and rapid production. Accessibility to relevant content is high priority and will enhance a user’s experience.  Evens et al (2010) says media including digital television require new strategies that apply interactivity, and the long tail-based business model to tailor content specific to the user. The increased impact of niche content is consequently reducing the impact of blockbusters (mainstream) media. This is facilitated by the Internet and “by applying the long tail principle, the provision of digital niche content aims to suit all tastes, including minority interests” (p.1009).  Although there is more verity of media, the methods of distributing are still evolving. The recognition that tailed content across the long-tail can be facilitated by the social web has yet to be explored or applied entirely. A barrier to distributing media is the fragmentation of Internet resources. Media and data are fragmented over the web with very little unity in structure.  The massive migration of users to social networks leads people to believe that innovation in media distribution will come from these platforms. Utilizing the semantic web and metadata “descriptive” methodologies, will be the key to link personal profiles and network ties, facilitating the retrieval of relevant media.

Facebook has the third largest population in the world. The platform provides a standardised experience (network connections, and data structures) that will enhance the delivery of content, based on complex contextual reasoning using individual’s personal information and data. The 2010 partnership of Bing and Facebook could be revolutionary to the social web ideology, by reorganizing the distribution and consequently the consumption of new media.  Other social networks such as Linkedin can mirror this activity in the future to provide media that is more specific to their platform genre. For business professionals, leveraging their personal Linkedin profile to retrieve contextual industry and business media has profound value. Nevertheless, the professional networks continually scrutinize the privacy of sensitive information as these issues potentially have serious adverse financial and social impacts.




New media talk – Part 1

In New Media on November 19, 2010 by nickejones Tagged: , , , , ,

Technology innovation is evolutionary rather than revolutionary. They are complex systems that are incremental and in recent times, rapidity emerging. At this point in time, many IT developments are fragmented and there is very little unity or consolidation across domains. Playing a central role in defining technology in the future, more specifically web platform technology, is how content is managed and consumed. Social networking platforms are attempting to redefine the flow of media on the Internet by leveraging user’s profiles to competitively deliver content to the consumer (Levitz, 2006).

The online social networking revolution impacts society’s day-to-day activities. Redirecting social interactions to online has consequently altered our perceptions of media, as online social networks largely influence access to content, filtration of content, consumption of content, how it is formatted, and fundamentally where is it obtained. The information age is one that “embodies and symbolises the huge advance on our horizons of experience, attainment, and understanding” which collectively can deliver media from a networked source of information repository –i.e. the Internet (Adams, 1997, pg.947). The ability to enhance the process of retrieving and consuming information is complex but necessary. It requires networks of information to be leveraged. New media entails more than simply browsing content; users play participative roles in the content distribution. Passive browsing no longer exists, as profiling, metadata, crowd sourcing, and links are collectively mapped. Therefore, it is these participative activities that will drive distribution and production of relative content, reshaping the media industry forever.


Servicing the Wiki

In Enterprise2.0 on September 9, 2010 by nickejones Tagged: , , ,

Improve company to client communication

In the eyes of a client accountability and transparency are always high priority. The pressure on companies to provide this to clients is due the competitive nature of business. The efforts to ensure a competitive advantage have been aided by leveraging Enterprise 2.0 tools. Wikis are a excellent resource for service orientated companies as they create a method of interaction for clients and help services companies to meet theirs expectations and requirements. Using an external a wiki allows for greater transparency because it provides a collective source of information on a given project. Introducing a repository mean that clients can access what they require and contribute or comment where necessary.  Accountability is also an attribute of using a external wiki. The information can be tracked to groups and individuals depending on the size of the project. This allows work to be measure more accurately and reduces time discrepancies, as task are defined more accurately.

Wiki ahoy

A developing company RedAnt manages some very large projects and differentiates themselves among other developers by using a wiki to communicate with their clients. Stated in there website, RedAnt wanted to avoid drowning in the tidal wave of information. They introduced a wiki for there internal knowledge sharing much like many their competitors but they also had elements of the wiki specifically designed for client access.

It is fair to say that, a company’s knowledge shouldn’t be accessed by anyone and some information is competitively sensitive. To provide transparency for clients means allowing them enough access to information without jeopardising the organisations position. RedAnt and many other companies including Brown University, Johns Hopkins University, VMware have achieved this using a Wiki software call Confluence. Confluence is a sophisticated wiki tool that has features designed to enhance knowledge sharing. One appealing aspect of Confluence is the range of access controls.  This supports the security of the sensitive information. Although there will always be the problematic human factor, whereby sensitive information to be released by an employee, this is a risk for all aspect of social media (read more on risk). Correct policy and common sense in the organisation is one means of mitigating this risk even if it can never be completely eradicated. The advantages of implementing a knowledge sharing not only internal but external out weights any proposed risk. There is necessary precautions that should be make in regards to sensitive information but quality of service is crucial for an company to maintain. Whilst a wiki will not guarantee this, it will provide the process that will aid the assurance of a project to the quality expectations of the client.

To find out more features confluence has to offer, watch the video below.