Archive for the ‘Social Media’ Category


You’re fired! The risk of social media.

In Enterprise2.0,Social Media on August 19, 2010 by nickejones Tagged: , ,

What are the legal risk for organisational stakeholders? There are all sorts of risk to organisations and it’s employees. Many traditional organisation would rather ignore social media then embrace it due to these associated risks. But does ignoring social media reduce all risks? 

Firstly, lets look at a few risk involved, then look at who’s at risk and some ways to manage risk.

— Confidential information (accounts manager contacts)
— Disclosure by employees (recommended a person via social media and gave key organisational business relationships by publicly letting people know about the two companies working together).
— Copyright infringement (don’t own the copyright material but post it on the Internet).
— Privacy Act (disclosure of improperly sanitised “sensitive information”.
— Discrimination  (acceptance of friend requests of some employee’s but not others)
— Misleading and deceptive conduct – the website is wrong or misleading to the public or business.
— Employers vicariously liable for authorised conduct.

(It is important to note that risk significance will depend on the context)

If you’re an individual reading this for personal reference, the best advice is to use common sense. Acknowledge that there is a risk in posting information, and use personal judgement to whether or not this could have legal implications. Yes, this is not the most helpful advice but the reality is that there are few standards or common law for social media. Therefore, the best precaution an individual can make is being knowledgeable of the risks in order to manage your participation and content you might post online.

From a organisational point-of-view, the best ways to manage risks related to social media is policy. Social media policy is fundamental to successfully manage the risk associated with social media.

So if there are risk involved why use it? Consider what is at risk vs what can be gained. Depending on the context, risk will vary. Organisational structures, culture, regulations,  and information sensitivity will be different depending on the organisation. The methods of reducing risk is policies and providing education to staff. These exercisers are not only necessary for the organisation but also necessary for the employees to be save and confident in the internal and external use of social media. An organisation refusing to adopt Enterprise 2.0 tools still puts there employees at risk and liable while externally (outside of work) conducting social media activities. Therefore, it is the organisations obligation to ensure their employees and their organisation are protected through education seminars and updated policies.

The blur between work and play is evident and social media is now a part of everyday society.  These tools can be used for great benefit to networking, marketing, and PR activities. But the implications of this are that organisation and their employees need to be aware of the risks involved. Risk are present when an organisations ignores social media just as much as when an organisation implements them. Take precautions for the employee and organisation so that all parties can have confidence when conducting activities online.



SocialText Benefits & Risk: Emergent Solutions Case Study.

In Enterprise2.0,Social Media on August 14, 2010 by nickejones Tagged: ,

The tools that enterprise2.0 promotes has had increasingly successful outcomes but not without integration failures along the way.  In previous discussions, types of enterprise tools have been discussed, with some key reasoning behind their popularity and integration. What we have found is that there are enhanced productivity benefits using enterprises tools such as micro blogging, wikis, and others alike.
In this discussion, we examine the Emergent Solutions Inc case study including the benefits of SocialText and associated risks for companies considering this tool and others alike.
Case Study: Emergent Solutions
Consulting company Emergent Solutions proudly has integrated SocialText as a means of managing their clients and staff. Consultants have a high level of communication requirement, and participate in a number of knowledge sharing activities. Previously, Emergent Solutions had a number of communication options which were considered by employees as restrictive in the process of managing accounts. They integrated SocialText into their work activities and found great results.
Some of the results from using SocialText tools can be illustrated by the Hincheliffe’s graph. In the Emergent Solutions case study improvement in work activities and work progresses where recorded. The open knowledge management of information produced an archive of discussion that ultimately saved repetition of task and time spend face-to-face. This outcome was embraced because it made managing multiple clients and staff more efficient.
It also provided clients with transparency so they could track Emergent Solution employee’s outputs and ensure they were meeting the requirements of the project. This knowledge sharing platform had an overall positive effect on the company and its employees.
There self-managed success of employees could be tracked through SocialText consequently allowing more time to provide a high quality service.  Users would manage their profiles and view other employee profile, tracking their progress in real-time, while also encouraging links, tags and other useful collaborative behaviours. This type of community and collaboration enhanced synergy across the business.
Key Points
Transparency – Internal employee knowledge management & external communication and service to clients.
Knowledge sharing archive – Self managed success, collaborative wiki’s of organisational information.
Improved Resource allocation and collaboration – Focus resources on providing quality service, contributing to the organisational success and synergy.
Although these enterprise tools can dramatically improve decision cycle time, and organisational effectiveness there is associated risk involved. The fundamental risk involved is success by adoption. Without wide spread adoption by users the productivity fails. Like the Internet, if only few use it the value proposition is low however if many use it the value proposition is high.
With transparency there is always risk of security. Sensitive or proprietary information could have survier consequences if inappropriately released. For Emergent Solutions or other consulting companies, client information is transferred between parties. This information is required to be handled discreetly.
Productivity can be both positive and negative when introducing social tools into the workspace. Employees spending large quantities of time on a particular platform or on a particular task can be counterproductive. These tools need to be recognised as supportive to the work, not work itself..
All these risk are avoidable with the correct implementation strategy. Many successful enterprise tool integration is a result of regulating and policy creation by employees. Viewed as guidance not a restrictions, creating the appropriate environment through procedures can prevent negative outcomes.
Key Points
Importance of adoption – The more users, the more value.
Security – Dealing with sensitive information needs to be handled correctly.
Counterproductive – These are supportive tools for work, they do not complete the work itself
Operation/platform procedures – Are fundamental to avoid risk.
Emergent Solutions adoption of SocialText has had an excellent outcome resulting in improved decision making, knowledge sharing, and productivity. Although there are always risk associated with implementation, risk can be managed with procedures and appropriate work policies.  Nevertheless, there are also risks of not using enterprise tools. Enterprise tools require adoption as company implementation and integration numbers matures. Not using enterprise tools will likely reduce the quality of service and overall competitive advantage of an organisation. Therefore, not using enterprise2.0 tools could be the biggest risk of all.